Neotrust TeamConfi Group
Neotrust is a Brazilian commerce intelligence company, part of the Confi Group, responsible for capturing, processing, and analyzing more than 2 million e-commerce transactions per day across Brazil.
The platform handles data at significant scale, including approximately 5 TB of raw transaction data and over 10 TB of enriched data, combining external sources, business logic, and machine learning models.
Neotrust delivers analytics to large retailers, global brands operating in Brazil, and financial institutions, providing visibility into market dynamics, product trends, and consumer behavior at national scale.
To enable near real-time analytics and support business growth, Neotrust migrated its data platform from Microsoft Azure to Oracle Cloud Infrastructure (OCI), adopting Oracle MySQL HeatWave as its core analytics engine.
Quave acted as the technical and operational lead, responsible for the architecture, migration, and production readiness of the new platform.
Neotrust ingests raw transaction data from Brazilian e-commerce platforms that is highly unstructured, often containing only free-text product titles, without SKU or barcode information.
This raw data is continuously enriched with external datasets, business rules, and machine learning models, resulting in multi-terabyte analytical datasets.
From this limited and noisy input, the platform must identify products, classify them using machine learning, aggregate transactions into meaningful categories, and deliver analytics that are reliable, timely, and usable by enterprise customers, including during critical events such as Black Friday.
This requires continuous processing, high scalability, and low-latency analytics over very large datasets at national scale.
Before the migration, Neotrust faced several constraints:
As a result, customer delivery relied mostly on periodic CSV exports, limiting the company's ability to offer live or near real-time analytics over large volumes of data.
The project focused on two tightly connected objectives.
1. Modernize the analytics platform on Oracle OCI
2. Enable near real-time analytics at scale with MySQL HeatWave
Quave led the initiative end to end, owning the migration strategy, architecture design, and production readiness.
The platform was redesigned around Oracle OCI and MySQL HeatWave. MySQL HeatWave acted as the core engine that enabled fast aggregations over very large datasets, simplified data pipelines, and near real-time analytics that were not viable on the legacy architecture.
MySQL HeatWave-Centered Analytics Architecture
Business queries executed on MySQL HeatWave regularly operate over substantial slices of this enriched data, using query strategies and partitioning to deliver performance while keeping the full dataset continuously available for analysis.
This architecture allowed Neotrust to move from batch-oriented processing to near live analytics, even when dealing with multi-terabyte analytical workloads.
Operational Simplicity and Platform Continuity
A key design goal was ensuring that the platform could be operated and evolved by the Neotrust team independently after the project.
To achieve this, Quave implemented the Quave ONE™ platform, running entirely within Neotrust's own Oracle Cloud Infrastructure account. This enabled:
This approach ensured long-term maintainability, autonomy, and continuity of the platform.
Performance and Scalability
Key outcomes included hourly analytics delivered with approximately 15 minutes of delay and technical capacity to reduce latency further if required, even when processing large volumes of enriched data.
Black Friday shifted from being a major risk to a controlled and predictable operation.
Go-to-Market Impact
The new near real-time analytics platform replaced periodic CSV exports with a live data experience for customers.
The platform was publicly launched at Mercado Livre Experience 2025, enabling retailers, banks, and global brands operating in Brazil to monitor product launches and market trends in near real time, including during Black Friday.
The migration resulted in approximately 50% direct infrastructure cost reduction compared to the previous environment.
More importantly, the move to Oracle OCI with MySQL HeatWave changed the team's understanding of what was technically and economically possible. Before the migration, Neotrust relied on periodic CSV exports and believed that near real-time analytics over multi-terabyte datasets would be either prohibitively expensive or technically unfeasible on the legacy architecture.
With OCI and MySQL HeatWave, the company transitioned from batch-based delivery to a near live analytics platform operating continuously over large volumes of enriched data, including during Black Friday. Implementing similar capabilities on the previous stack would have required significantly higher costs and was not considered a realistic option at the time.
Key Savings Drivers
In addition, Neotrust secured long-term OCI pricing with fixed USD rates, reducing exposure to exchange rate volatility, which is a critical factor for a Brazil-based company.
By migrating to Oracle OCI and adopting MySQL HeatWave, with Quave leading the entire initiative, Neotrust transformed a legacy, batch-oriented analytics environment into a modern, near real-time data platform operating at national scale.
The project involved migrating and operating an analytics stack handling multiple terabytes of data, including approximately 5 TB of raw transaction data and more than 10 TB of enriched analytical datasets. This migration demonstrated Quave's ability to execute robust, large-scale OCI migrations and deliver production-grade MySQL HeatWave architectures capable of supporting high-volume, mission-critical analytics workloads.
The result was a stable, scalable platform that replaced periodic CSV delivery with live analytics, reduced infrastructure costs, and operated reliably during peak events such as Black Friday.
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